Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


Novelle Consulting Launches New Website

Since its founding in 1998, food safety and traceability, supply-chain management, new product and process innovation, organic and natural foods, fair trade products; and corporate restructuring and financing have kept Novelle Consulting busy. Novelle’s redesigned website,, explores the lessons and improvements the group has been part of in the last decade.

The new section on “Friendspresents business and human interest articles to share with all visitors to the website. Novelle starts with “Traceability,” written by industry-leader Bruce Peterson. “The Accidental Photographer,” by Dana Thomas, president of Index Fresh follows. These articles take the reader from the challenges facing the Produce Traceability Initiative (PTI) Steering Committee, to the joy of photography while on business trips.

John Musser and Erich Hinrichs, Novelle’s new consultants are introduced. Musser comes with a wealth of supply chain management experience in the produce industry. He has participated in many company restructuring and turnaround projects. John is a graduate of Dartmouth College’s Amos Tuck School of Business Management.

Erich Hinrichs is Novelle’s resident expert in Europe and Russia. Based in Hamburg, Germany, Hinrichs  has implemented innovative promotion across the continent. He pioneered produce sourcing from Latin America and Africa, for western and eastern Europe, Scandinavia and Russia.  Erich is a graduate of the Stanford University/INSEAD Advance Management Program.

In the On the Move section under News, Novelle principal Henry Winogrond continues to report on projects in third world countries to improve food development and supplies. In White Papers,” consultant John Musser writes about Fair Trade products, a growing market niche in Europe and the U.S. He discusses the concept of bringing higher returns to small farmer cooperatives through higher priced certified products. 

Novelle Consulting, LLC is a leading management consulting group in the global produce industry. Co-founded by Danilo Lopez, Allen Vangelos and Henry Winogrond, the group offers solutions to supply chain, sales and marketing, and food safety problems both in the private and government sectors. More information about Novelle Consulting is available at