Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


Sonora State, Mexico Completes Phase I of Development Plan 

December 20, 2005 – State of Sonora Secretary of Agriculture Alejandro Elias Calles announced the completion of the first phase of the Sonora State 5-year agricultural business development plan.  Meeting with the Sonora Agricultural Advisory Board (SAAB) that was organized last May 2005, Secretary Elias Calles congratulated the members of SAAB, all leading progressive growers from Sonora, for their dedication and unselfish contribution in identifying problems, solutions and opportunities to revitalize agriculture in Sonora as strongly mandated by Governor Eduardo Bours Castelo.

Secretary Elias Calles highlighted the immediate success of the development plan. “In the Ciudad Obregon symposium last April, the whole of Sonora and Mexico focused on the agricultural opportunities of our state. We showed our determination to address and solve our systemic problems to become a world-class producer and exporter of agricultural products. We were immediately rewarded with long-term production and export relationships with a leading citrus global company and a national specialty fruits and vegetables importer.”

Undersecretary of agriculture Cesar Salazar Platt enumerated the focus of the remaining work of SAAB:

  • Capitalizing on the import opportunities presented by 3 large leading mid-west U.S. companies interested in directly importing quality fruits and vegetables from Sonora growers.
  • Pursuing and promoting production ventures with leading California grower/shipper companies for a variety of mixed fruits and vegetables, non traditional crops and value added production.
  • Investigating the potential of avocado, specialty citrus, strawberry and organic production in Sonora. The market for these high value items have rapidly grown in U.S., Canada and Asia.  Sonora, with its varied microclimates, some of them pest-free, is well-positioned to be a leading supplier of these products.
  • Developing strategies to increase artichoke, asparagus, leafy vegetables and greenhouse specialties production for Sonora.  Such strategies would include full vertical integration such as special packaging and precut value added production to increase utilization, improve grower returns and create new jobs.
  • With INIFAP-CIANO and the growers, focusing on practical research and development requirements, and varietal and cultural practices trials to provide growers assistance in pursuing the above opportunities. SAGARHPA will also review legislation requirements to strengthen compliance with food safety regulations, food security and crisis management procedures.
  • Conducting a feasibility study for the construction and operation of consolidation centers in Sonora to assist growers in packing, handling, storage, shipping and sales. They would also be the nucleus of other business projects such as restaurants, hotel, truck stop, terminal market and business centers.
  • Creating a Sonora Agribusiness Promotion Board responsible for the development and implementation of an advertising and promotion program designed to:  1) to promote the different aspects of agriculture in the various regions of Sonora, and  2) to promote the exportable agricultural products of Sonora.

SAAB president Pablo Borquez Almada expressed that the second phase of the Sonora state 5-year agricultural business development plan, dealing with the creation of specific strategies, tactics, and measurement of results, will be undertaken by SAAB starting in early 2006. Governor Bours expressed his confidence and strong support of the work of SAAB, “Without the help and leadership of these gentlemen in SAAB, it would have been impossible for us to accomplish so much in a short time. I congratulate them and, on behalf of Sonora, I wish them the best in their very important work ahead.”

SAAB members are: Pablo Borquez Almada (President), Cesar Salazar Platt, Remigio A. González M., Marco A. Llano V., Angel Robinson Bours Z,, Antonio Gándara A., Alberto Vanegas B., Juan María Escamilla, Arturo Castelo López A., Francisco Obregón Elizondo, Julio Cesar Corona y Reginaldo Báez S.

Novelle Consulting, LLC serves as staff and consultant to SAAB.