Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


From Produce Marketing Association 

PMA Addresses Consumption, Industry Trends with Retailers, Growers inn Mexico 

April 26, 2006 – Newark, Del. – Building on the relationships it has fostered during many years of working in Mexico, the Produce Marketing Association (PMA) recently participated in two conferences in the nation and shared insights and perspectives on industry and consumer trends with Mexico’s produce industry leaders.

On April 15, PMA Vice President of Global Business Development Nancy Tucker spoke at the First Pan American Congress Promoting the Consumption of Vegetables and Fruits in Guadalajara, Jalisco, Mexico. This event was supported by the Pan American Health Organization, the Food and Agriculture Organization of the United Nations, the Mexican Departments of Agriculture and Health, and the Mexican 5 A Day Program (Campo y Salud). It focused on the foundation for and growth of 5 A Day programs throughout the Western Hemisphere.

During her presentation during the “5 A Day and Retailers” panel, Tucker joined retailers from Mexico and Guatemala to share insights into the role supermarket produce departments play in spreading and supporting the 5 A Day message.

“Throughout the Congress there was tremendous energy about the value of the 5 A Day message, whether communicated in supermarkets, schools, offices, or other places. New programs in Chile, Brazil, Peru, and Colombia are joining established campaigns in Argentina, Mexico, the U.S., and Canada to boost consumption of fruits and vegetables,” she noted.

Following the 5 A Day Congress, Tucker traveled to Sonora, Mexico, for a symposium titled “Agriculture in Sonora, A Business Opportunity,” where she gave a presentation on industry and consumer trends. Held from April 19-21 in Ciudad Obregón, Sonora, the purpose of the conference was to provide state of the art production and marketing information to growers in the state and help them meet U.S. growers interested in working with them in Mexico. Approximately 250 selected exporters and businessmen attended the two-day congress, which was followed by a day of field tours.

During the program, growers and marketers from both Mexico and the U.S. shared detailed overviews of their operations, innovative financial models were presented, and Mexican exporters talked of how they opened markets overseas. Experts provided information on food safety, effective sales and supply chain management, European and Asian markets, innovative marketing programs, and opportunities in the foodservice market.

PMA Board member Francisco Obregón, president of Obregón and Associates and one of the conference organizers noted that “the Governor of Sonora is committed to building and modernizing the agricultural industry in the state and to promoting the establishment of alliances and linkages with partners in the United States, Canada and other countries.”

The Produce Marketing Association (PMA), founded in 1949 and based in Newark, Delaware, is a not-for-profit global trade association serving over 2,100 members who market fresh fruits, vegetables, floral, and related products worldwide. Its members are involved in the production, distribution, retail, and foodservice sectors of the industry. PMA's core purpose is to sustain and enhance an environment that advances the marketing of produce and related products and services.