Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


Novelle in Southern Sudan

When working on development projects in third world countries, the usual goals are increases in employment, increases in rural incomes, and a general increase in the supply of food. In the design and implementation of these projects, the normal procedure is to build upon the existing infrastructure, in the broadest sense of the definition. This will mean not only roads and bridges and ports, but also soil and water, financial institutions, and the existing capabilities of the local population.

But how do you approach the project when there is virtually no infrastructure at all? This is the situation that Novelle principal, Henry Winogrond, found recently in the south of Sudan, where he was the first American brought in by USAID to design a development program, as the country transitions from a humanitarian phase to a development phase. The country had been at war for nearly 30 years, and in that time nearly all of the roads and bridges were destroyed, and virtually the entire male population had been fighting in the bush, and most skills in agriculture and light industry had been lost to the younger generation ( 18-35 years old. ) The banking system was just being recreated, and both the federal and state governments were struggling to develop their own rules and regulations.

Mr. Winogrond traveled throughout southern Sudan, visiting the regional capitals, meeting with all of the southern state Governors, in addition to the Commissioners, who were the equivalent of the Mayors of the state capitals.  There were very few business entrepreneurs to interview, as virtually the only functional businesses were the trading businesses, as nearly all of the food and all of the manufactured items were brought in from outside, either from northern Sudan or from neighboring countries, such as Uganda or Kenya.

Working under these conditions, but always assuming that peace will now prevail, Mr. Winogrond designed a 4 year, $25,000,000 development program for this area, with work plans for 28 individual industrial or product sectors, all of which may have a reasonable possibility of development, given appropriate levels of financial and human support from USAID. These sectors range from the initiation of banana cultivation, to eggs and poultry, honey and beekeeping, fisheries, fish farming, rice, vegetables, handicrafts, agro-forestry, furniture, and many others. ( The agro-forestry and furniture sector, is very interesting, as southern Sudan has tens of thousands of hectares of teak and mahogany, which is currently being used for charcoal and building supplies. )  The program includes extensive training by local vocational schools, which will be assisted and partially financed in order to complement the specific development projects.

The next step now will be taken by USAID, and the project will hopefully be funded and implemented. Several million people in this country have lived lives of great privation and danger for three decades, and this could now represent their best chance to move forward to more normal and productive lives.