Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Fairtrade
Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium

White paper


Moscow Supermarket Industry On a Fast Tract
By: Allen J. Vangelos

With just 7% of Russia’s population, Moscow accounts for about 30% of national retail turnover. The average salary in Moscow is two-and-a-half times higher than the average Russian salary. The middle class is rapidly emerging, and in Moscow and St. Petersburg they represent about 20-25% In most western countries this figure is somewhere around 60 to 70%.

By segment, according to the Moscow Trade Ministry, supermarkets account for 20-25% of retail turnover in the city, open air markets about 20% and traditional small shops the rest. The share of supermarkets continues to expand rapidly with planned store construction in Moscow and the surrounding area.

The leading food retailers in Moscow are, Perektrestok, Kopeyka, Disksi, Auchan, a French retailer Spar, a Dutch retailer Metro, a German retailer, Seventh Continent, and Ramstore, a Turkish retailer with more studying the market for store locations. To date there has been no evidence of US supermarkets planning to enter Moscow.

Everything about the new supermarkets is state of the art with beautiful shopping malls developed around the supermarkets that offer literally anything you could want or find in similar European supermarkets.

In 2001, the Moscow government approved its general plan of the location of large shopping areas. Plans are to build 300 shopping centers in the city in the next 20 years. It is a market poised for growth and with a growing consumer base to support them.