Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


Quality Control Systems in Moldova

For many small producers of fruits and vegetables, the quality control system is represented by the eye of the owner. He knows his farms, knows his customers, and knows what will sell in his markets. However, as the producers become larger, and particularly if they wish to compete in an international marketplace, the quality requirements become more rigorous, and a quality control system becomes very difficult to design and implement in a location that has no culture of quality.
This describes the situation that was recently found in Moldova by Novelle principal, Henry Winogrond. He had led a team several months before that helped to design the engineering and economic models of vegetable packing plants see Novelle News Article “, Vegetable Packing Plant Design in Moldova,” in an effort to assist the producers of Moldova to become more competitive in their shipments to their neighboring countries in Europe. However, the history of fruit and vegetable production in Moldova was similar to that of any “ command economy “. For several decades, the fruit and vegetable growers of Moldova were told by the officials in Moscow what to grow, how much to grow, and where it should be shipped. The concept of quality never entered into the equation.
Working together with the Ministry of Agriculture and USAID, CNFA ( the Committee for the Network of Foreign Affairs ) designed and held a one day conference in Chisinau, the capital of Moldova, with a goal of “Building a Culture of International Quality Standards for Fruits and Vegetables in Moldova”. Several topics were addressed, including definitions of quality, the necessity of producing top quality in the current European marketplace, the costs of not producing top quality, and a review of current European quality standards.

Mr. Winogrond presented the audience with a method for the creation and implementation of a Total Quality System. This was illustrated by describing to the producers and government officials in the audience the quality system developed by the banana industry in the 1960s, a system that allows it to have uniform and objective standards for their production divisions located in several different countries. The essence of a system such as this is that it is an objective or empirical system, it can be easily trained to new quality inspectors, it provides the managers with a deep understanding of the quality of their production and processes, it allows the managers to react immediately to quality problems, and it also allows the managers to respond to the ever changing marketplace. Mr. Winogrond will later follow up this work by assisting vegetable producers in Moldova in the development of Quality Control Systems for their specific products.