Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


Erich Hinrichs and John Musser Join Novelle Consulting

Laguna Beach, CALIFORNIA, USA – Erich Hinrichs; based in Hamburg, Germany; joins Novelle after many years as expert in Europe, Scandinavia and Russia fresh produce operations.  He pioneered produce sourcing from Latin America and Africa for West and East Europe and for Scandinavia and Russia. John Musser of Boston, MA comes to Novelle with a wealth of supply chain management experience. He has participated in many company restructuring and turnaround projects.

“Novelle Consulting is delighted with Erich’s and John’s decision to join its professional group. They bring a wealth of global experience in operations, sales and marketing, and supply chain management. In addition their hands-on business approach fits well with our industry’s needs,” Danilo Lopez, Novelle principal, said.

Erich Hinrichs was General Sales Manager of a major global produce company in Europe where he directed sales and marketing, and coordinated shipping and discharge programs to meet customer requirements. He developed and implemented trade and consumer advertising and promotion programs in various countries. Erich remains active as seminar lecturer in EU countries on banana marketing and handling. He is a graduate of the Stanford University/INSEAD Advance Management Program.

John Musser has thirty years experience in fresh produce in supply chain management including logistics, distribution and production operations, grower relations and finance. He has expertise in structuring and refining complex multifunctional organizations and in transferring hands-on experience to advisory and interim situations. John is a graduate of Dartmouth College’s Amos Tuck School of Business Management.

Novelle Consulting, LLC is a leading management consulting group in the global produce industry. Co-founded by Danilo Lopez, Allen Vangelos and Henry Winogrond, the group offers solutions to supply chain, sales and marketing, and food safety problems both in the private and government sectors. More information about Novelle Consulting is available at .