Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


Fresh Herb Packing Plant Design in Georgia

Construction site in LuxorLocated in the Caucuses, the country of Georgia has long been a major food supplier to a great deal of the old Soviet Union. Its large amount of arable land and generally moderate climate due to its proximity to the Black Sea have made it an important producer of many specialty products, and among these is fresh herbs.
Traditionally, all of the herb production was shipped to the huge marketplace found in Russia. But the recent political difficulties have closed the border with Russia, and Georgia must now look to other markets, and these markets will require more sophisticated levels of packing and distribution. In an effort to assist the fresh herb industry of Georgia, Novelle principal Henry Winogrond and postharvest expert, Dr. Marita Cantwell of the U. of California in Davis, were asked to design modern fresh herb packing facilities, and then to return to Georgia after the construction  of the facilities to inaugurate their operations.
Mr. Winogrond and Dr. Cantwell first visited the growing areas of Georgia, all located near the Black Sea town of Kutaisi. They found there that 70% of the herb volume was in fresh dill, with the balance in parsley and cilantro. All of the necessary information required for packing plant design was then gathered, including incoming average and peak volumes, incoming field temperatures, labor efficiency, and construction costs. The final designs were then turned over to the USAID team working in Georgia.
Three local investor groups were selected, and within 90 days, all of the packing plants were constructed according to the designs created by the design team. Dr. Cantwell and Mr. Winogrond then returned to Georgia, and spent a few weeks there working with the new owners, helping to train the workers in the new methods of packing and packaging, and calibrating the precooling equipment.

It is anticipated that further work will be done with this project, including visits to the marketplaces in Ukraine and Poland, to observe the behavior of the product after shipping. In addition, a trip is planned for the team to take the Georgian growers on a tour of California fresh herb packing facilities, to show them what fresh herb modern packing looks like.