Press Releases

• August 17, 2010 - Novelle Consulting Launches New Website
• August 16, 2010 - Erich Hinrichs and John Musser Join Novelle Consulting
• August 1, 2006 - Novelle Principal Awarded Presidential Volunteer Service Award
• December 20, 2005- Sonora State, Mexico Completes Phase I of Development Plan
• April 26, 2005 - PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico
• April 18, 2005 - Novelle Assists State of Sonora in Five Year Plan
• June 3, 2004 - BC Hot House Chairman Al Vangelos Elected Russian Farm Project's Chairman of the Board

Novelle in the media

• April 22, 2009, The Packer - Vangelos named Produce Man for All Seasons
• April 10, 2006, The Produce News - Novelle Takes on Winogrond and Obregon as Two Senior Principals
• April 6, 2006, FreshPlaza - Novelle Adds Two New Senior Principals; Obregon and Winogrond
• July, 2005, Productores de Hortalizas - Agronegocios en Sonora
• May 1, 2005, The Produce News - Symposium Shines Spotlight on Sonora Agriculture

on the move

Novelle and Food Safety in Southeast Asia
Novelle and the Gates Foundation
Novelle and the World Bank in Malaysia
Novelle in Southern Sudan
Novelle in Georgia
Novelle in Indonesia
Novelle in Egypt
Novelle in Guatemala
Novelle in Central America
Novelle Consulting in Zambia
Novelle Consulting in the Balkans
Novelle's Indonesian Assignment
Novelle in Southern Africa
Novelle in former Soviet Union
Novelle and Work in Colombia
Bananas in Bangladesh
Vegetables in Moldova
Packing Plant in Moldova
Quality Control in Moldova

white papers

Novelle Consulting and EUREPGAP
Moscow Supermarket Industry
The 5-Year Agricultural Business Development Plan for Sonora, Mexico
Marketing of Horticultural Produce in Asia-From Sonora Symposium


From FreshPlaza 

Novelle Adds Two New Senior Principals; Obregon and Winogrond

April 6, 2006 – Novelle Consulting, LLC, a dynamically growing international player in agri-business consulting, based in Laguna Beach, California, extended a welcoming reception to Henry Winogrond and Francisco Obregon after they became principals of the professional organization. 

Founding principals Allen Vangelos, Danilo Lopez and Jan van Meerveld formally confirmed their affiliation during Novelle’s Annual Meeting that was held in Laguna Beach. Charlie Palmer, C. Lou Alexander, and Steven Davis, who are also Novelle’s consultants, participated in the event which took place in the company’s headquarters last week.

Novelle Consulting started operations in 1998 by these veterans of the produce industry, who have more than 150 years of combined experience in the global agriculture business. Novelle provides services in the disciplines of production and post-harvest, crop diversification and product differentiation, sophisticated marketing strategies, global logistics and strategic planning to customers in both private and governmental sectors throughout the world. 

Henry R. Winogrond has thirty-five years experience in numerous perishable and packaged agricultural products and industries, including floriculture with positions in management, finance, distribution, operations, marketing, consulting, and software applications.

Win has been the managing director of Dole’s banana/pineapple operations in Philippines and Thailand, also co-founded Dole’s 5,000 Acre banana plantation in Nicaragua. Other positions include president of Great Lakes Floral, president of Southern Rainbow and executive VP of World Commerce Online. Master of Business Administration, Stanford University and B.A. Philosophy and Languages with honors, University of Wisconsin.