Career Summary
Tropic Trade, LLC
Founder & President

Jonathan’s Organic
Chief Executive Officer

Windward Islands Banana
Development and Export Co.
Chief Executive Officer

Geest PLC
Managing Director,
Geest West Indies

Dole Food Inc.
Vice President Operations,
Dole Fresh Fruit International

Andersen Consulting
Senior Consultant

Master of Business Administration
Amos Tuck School at Dartmouth

Bachelor of Arts
Dartmouth College,
Hanover, New Hampshire

Professional Activities
Board Member, Food For Free

Contact Information
Mobile 508 524 5424
Fax 928 833 9281

John S. Musser


Thirty years in fresh produce in supply chain management including logistics, distribution and production operations, grower relations, finance, and general management. Expertise in structuring and refining complex multifunctional organizations and in transferring hands-on experience to advisory and interim situations.

Selected Accomplishments

Corporate Restructuring and Turnaround
Revitalized companies by developing and executing corporate strategies in turnaround and restructuring environments. Served companies in a variety of industries in the roles of CEO, Managing Director, and member of the Board of Directors.

Strategic Innovation
Introduced Fair Trade fresh produce into North America as CEO of a pioneering organic food company. Started and developed Fair Trade mango program in Haiti to provide higher income to small farmers. Worked with Fair Trade conventional and organic mango growers from Mexico and Peru, for the U.S. market. Worked with South African Fair Trade organic grape growers and with Moroccan Fair Trade citrus growers for the U.S. market.

Logistics and Distribution
Spearheaded the implementation of containerized transport and distribution of banana imports into North America for a multi-national company, including negotiations to procure ships, container equipment, and port facilities. Built and staffed a commercial cargo operation contributing over $30 million per year through enhanced fleet and equipment utilization for outside business.

Production Operations
Led industry restructuring efforts in the Caribbean Windward Islands to improve banana quality and reduce costs of production resulting in increased returns to 25,000 growers in four countries. Implemented a certified premium grower program and restructured port operations.